User Experience X2

User experience:

John is a business man who uses the Premier Inn hotels on regular basis as they are perfect for him when away travelling on business as there are over 750 across the UK. John a perfect example of why this interactive leaflet would help increase his experience whilst staying at one of the hotel.

When travelling for business, John hardly has time to make note of all the information which is provided whilst checking in, which is why the interactive leaflet comes in to place so well, during his stay at the hotel, he can take a look at the leaflet at his own pace, find out what information he needs when and where he wants too along with having that enhanced experience bringing it to life.

Amy is a 12-year-old girl staying at the Premier Inn with her family. Her family have arrived in a large group and are staying at the hotel in Shoreditch high street for a number of days. When they arrived the check in desk was quite hectic as it’s a busy Saturday of Easter weekend, so it is a busy time for tourists.

During check in Amy wasn’t bothered by the information given as she is still quite young. When finally getting into the room, she sees the brochure, and downloads the app on her phone to pass time as her parents unpack. The brochure appeals to Amy as it is something interactive so can be seen as ‘cool’ and also a helpful distraction whilst her parents are busy.

Whilst browsing through the leaflet, Amy can see many different pop ups of photos, places to go local to the hotel in London and even the menu for the breakfast served that morning.