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Idea

Premier Inn is a hotel chain, founded in 1987 from the organization of Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering more than 65,000 rooms. Our aim is to create a whole new experience for customers, using an augmented reality. 

Premier Inn are known for there colouMy business idea will bring a whole new visual experience for customers, including a website and mobile application. 


Premier Inn’s main aim which is highly promoted through their advertising is ensuring a good night’s sleep. However, some Premier Inn’s such as central London ones help guest getting around London and recommending places to visit


Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality.

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