Premiere Inn Experience

Premier Inn is a hotel chain, founded in 1987 from the organization of Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering more than 65,000 rooms. Our aim is to create a whole new experience for customers, using an augmented reality.  Premier Inn are known for there colou My business idea will bring a whole new visual experience for customers, including a website and mobile application.   Premier Inn’s main aim which is highly promoted through their advertising is ensuring a good night’s sleep. However, some Premier Inn’s such as central London ones help guest getting around London and recommending places to visit Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality.

Business name :  Premier Inn Describe your business:   Premier Inn is a hotel chain, founded in 1987 from the organization of Whitbread. The British run company is a chain, holding around 750 hotels across the UK and offering more than 65,000 rooms. What makes your business unique? My business idea will bring a whole new visual experience for customers, including a website and mobile application. Existing brand guidelines in place?   No. Please Describe your brand expectations in detail : After researching into the hotel and from past experience of staying at the Premier Inn. The hotel doesn’t actually provide guests with a lot of information regarding stuff to do in the hotel, with breakfast times, etc. Any colors that you like/dislike?   Premier Inn is known for its colouring of purple, I like that Premier Inn already have their branded colour and would like to stick with that when producing the augmented reality. _______________________...